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Study finds increased investment in R&D as major trend
March 10, 2015
By: Tara Olivo
Associate Editor at Nonwovens Industry
Research and Markets announced the addition of the “Global Baby Wipes Market 2015-2019” report to its offering. The analysts forecast the Global Baby Wipes market to grow at a CAGR of 5.4% during the period 2014-2019. This report covers the present scenario and the growth prospects of the Global Baby Wipes market for the period 2015-2019. To calculate the market size, the report considers revenue generated through the sales of baby wipes worldwide. One of the major trends emerging in this market is the increased investment in R&D, which is aimed at enhancing the biodegradability of the products and their safety for usage. Investment in R&D aims to enhance safety for usage and cater to the demand for eco-friendly baby wipes. According to the report, one of the major drivers in this market is increased disposable income. There is a low level of volatility in the per capita disposable income of the people in developed nations. In addition, purchasing power has increased exponentially in developing countries such as China, India, and Brazil. This has increased the affordability of baby wipes in these countries. Further, the report states that one of the major challenges in the market is the declining birth rates in developed markets. The decline occurred during the Great Recession, when there was high unemployment, which discouraged people from expanding or starting families.
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